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Salesforce MKT-101 Exam is an excellent opportunity for Marketing Cloud professionals to demonstrate their expertise in creating and analyzing customer journeys using this platform. Build and Analyze Customer Journeys using Marketing Cloud certification is highly valued in the industry and can help professionals advance their careers and increase their earning potential. With a thorough understanding of Marketing Cloud and hands-on experience with the platform, candidates can prepare for and pass the exam to become certified Marketing Cloud Journey Builder and Analysts.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q37-Q42):

NEW QUESTION # 37
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A. Journey Builder - Journey History
B. Reports - Journey Engagement
C. Datorama Reports - Journey Performance

Answer: C

NEW QUESTION # 38
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

A. Contact Evaluation > Evaluate new records only
B. Journey Settings > No re-entry
C. Contact Evaluation > Evaluate all records
D. Journey Settings > Use email attribute from Contacts

Answer: A

NEW QUESTION # 39
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A. Ensure source channel Is available in subscriber data.
B. Send both email and SMS to ensure subscribers get NTO's messages.
C. Create one Entry Source for each messaging channel.

Answer: C

NEW QUESTION # 40
What is triggered automation?

A. An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder
B. An automation that is initiated when a designated value in a data extension is changed
C. An automation that is triggered based on a schedule that has been defined
D. An automation that triggers an email to be sent based on a user Initiated Email definition

Answer: A

NEW QUESTION # 41
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A. Keep SPAM complaints under 10%
B. Make unsubscribe easy and honor immediately
C. Accurately identify the sender in the header information.
D. Email never mandatory for customer interaction
E. Keep SPAM complaints under .01%

Answer: B,D,E

NEW QUESTION # 42
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